Analista de Marketing e performance (VTEX Ads) at VTEX

On-site - São Paulo, Brazil

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We are seeking a Marketing Performance Analyst to support the execution and optimization of multichannel campaigns for VTEX Ads. The role involves content creation, paid media management, email and WhatsApp marketing, CRM automation, data analysis, and reporting to ensure alignment with business objectives.

Requisitos

Habilidades

  • 1 to 2 years of experience in digital marketing or a similar role focused on campaign execution and analysis
  • Proven ability to manage social media channels, ideally LinkedIn and Instagram (both organic and paid)
  • Experience with paid media platforms such as LinkedIn Ads and Meta Ads (Instagram and Facebook)
  • Experience operating email marketing and WhatsApp campaigns
  • Hands‑on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce or similar)
  • Strong analytical skills and proficiency in Excel for performance reporting
  • Ability to organize and interpret data effectively

Responsabilidades

  • Execute social content and performance activities
  • Create and publish organic content on LinkedIn and Instagram in line with brand strategy
  • Configure and launch paid media campaigns on LinkedIn Ads and Meta Ads
  • Operate and monitor email marketing and WhatsApp campaigns
  • Configure and maintain marketing automation workflows and customer journeys within the CRM platform
  • Segment and manage the contact database ensuring data accuracy and relevance
  • Collect, process and organize KPI data from all channels (paid, organic, and CRM)
  • Develop and maintain performance reports for sharing with management and stakeholders

Tecnologias

LinkedIn AdsMeta AdsHubSpotSalesforceWhatsAppEmail marketingExcelCRMMarketing automation

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