B2B Analytics Senior Manager at Wellhub

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The B2B Insights Senior Manager will join our global Marketing Operations team, with a primary focus on the US B2B market. In this role, you will be responsible for generating strategic insights that shape our global approach while also delivering deep, localized analysis to accelerate growth in the US. You will work closely with cross-functional stakeholders across marketing, sales, and operations, translating complex data into clear business narratives that drive decision-making. This is a great opportunity for a senior professional who combines strategic vision with hands-on analytical expertise, bringing a consultative mindset to help Wellhub strengthen its data-driven marketing capabilities and expand its impact in the B2B space.

Requirements

Education

  • Bachelor's or Master's degree in Marketing, Analytics, Engineering, or a related quantitative field

Experience

  • Senior-level experience in marketing analytics, business intelligence, or marketing operations
  • Experience in B2B marketing/analytics

Skills

  • Data analysis
  • Statistical analysis
  • A/B testing
  • Attribution modeling
  • Marketing automation platforms (HubSpot, Marketo)
  • CRM (Salesforce)
  • Business intelligence tools (Tableau, Looker)
  • SQL
  • Python (basic understanding)
  • B2B lead-to-revenue funnel
  • Lead scoring
  • Customer lifecycle stages
  • Marketing metrics (MQLs, conversion rates)

Languages

  • English (Fluent)

Responsibilities

  • Accelerate US Growth: Accelerates growth in the US by providing granular, market-specific insights, enabling the US marketing team to make smarter, faster decisions, improving campaign performance, lead generation, and revenue contribution. You will serve as the dedicated data partner for the US revenue marketing team, uncovering deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions for this key market. The role is responsible for navigating the pressures of the US market and handling multiple stakeholders, including marketing, sales operations, and sales.
  • Drive Global Strategy: The role drives global strategy by analyzing macro-level trends and performance benchmarks that will directly inform and optimize our global marketing strategy, leading to more efficient spending and a stronger market position.
  • Data & Reporting: You will collect and analyze data from various sources (data lake, HubSpot, Salesforce, Web Analytics, Paid Media, etc.) to produce analyses for both global and US needs. You will ensure the accurate tracking of key marketing KPIs (Traffic, MQLs, Conversion Rates, etc.) and translate complex data into compelling reports and presentations for stakeholders.
  • Innovation: You will identify, evaluate, and advocate for AI-powered tools and innovative solutions to improve data analysis and our comprehension of the B2B ecosystem.
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Technologies

HubSpotMarketoSalesforceTableauLookerSQLPython

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