Anthropic seeks a Customer Marketing Manager for Special Projects to collaborate across regions and segments, turning customer stories into multi-format content. The role works closely with Product Marketing, Sales, Brand, and Comms teams, driving customer evidence strategy, launching programs, and shaping narratives for key releases.
Customer Marketing Manager, Special Projects at Anthropic
Hybrid - San Francisco, CA | New York City, NY, United States
More jobs at AnthropicSalary
USD 255,000 - 320,000
Requirements
Skills
- Read a messaging doc and quickly spot customer proof gaps
- Strong writer and interviewer who can get customers to say something specific and true
- Supported product launches and campaigns with customer proof on tight timelines
- Built sales enablement that sales teams used after launch
- Comfortable with technical products and able to explain what a customer built in plain language
- Work across many teams without formal authority and can say "not yet" when a request doesn't fit the plan
- Good judgment about when a story is ready versus needing more work
- Enjoy moving between very different projects, sometimes in the same week
- Already use Claude to help with drafts and interview prep
- Have 7+ years in B2B marketing with time in product and customer marketing
- Worked in AI or developer tools
- Background in journalism or editorial
- Background in Product Marketing or Messaging
- Written keynotes or LinkedIn posts for executives
- Run message testing or win/loss interviews to learn what buyers respond to
- Worked with Comms or analyst relations on announcements featuring customers
Responsibilities
- Own the customer evidence strategy for the company's top priorities, deciding which claims need customer proof and where gaps exist
- Bring customer insights back to Product Marketing and Sales to inform messaging
- Stand up new programs as priorities shift, setting scope and shipping quickly
- Lead the customer plan for major model and product launches, selecting engaging customers and ensuring their voices appear in announcements
- Partner with Brand and Creative on how customer stories anchor campaigns
- Build proof point libraries and enablement around key messages for account teams
- Shape the customer narrative used by executives in keynotes, posts, and conversations
- Prioritize customer asks when multiple teams want the same customer and work with Comms, Legal, and executives to approve high-profile stories
Technologies
Claude
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