The Growth team at Anthropic helps people discover, adopt, and succeed with Claude. As Growth Marketing Lead, you will own and scale performance marketing efforts across global channels, defining strategy, executing campaigns, and driving experimentation to support self‑serve and product‑led B2B demand generation and consumer growth. You will partner with cross‑functional teams and lead the growth marketing team to deliver measurable impact.
Growth Marketing Lead at Anthropic
Hybrid - San Francisco, CA; New York City, NY; Seattle, WA, USA
More jobs at AnthropicSalary
USD 320,000 - 400,000
Requirements
Skills
- 10+ years in growth or performance marketing at high‑growth technology companies
- Led a growth marketing function, owning the team, budget, and KPIs across multiple channels
- Driven self‑serve and product‑led B2B demand generation as well as consumer growth
- Rigorous experimentation and incrementality, able to pull and validate data
- Strong written communication skills and ability to explain performance to non‑marketers
- Technical background or ability to work effectively with engineering teams
- Uses AI to work faster and better, with a point of view on its impact on growth marketing
Responsibilities
- Own the global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
- Execute growth campaigns end‑to‑end across acquisition, activation, and retention, from hypothesis through launch and scale
- Build campaigns and programs for consumers, developers, and businesses
- Own self‑serve and product‑led B2B demand generation for Team, Enterprise and the API, partnering with Enterprise Marketing and GTM on sales‑assisted demand
- Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
- Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
- Work with Growth Product and Growth Engineering on top‑of‑funnel experiments, tracking and the marketing stack, ensuring campaigns do not stop at the click
- Work with Brand, Content and Product Marketing to deliver high‑quality creative faster and extend success to international markets
- Translate complex analysis into clear recommendations for senior leadership, shape the long‑term roadmap, and lead and grow the growth marketing team
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