Anthropic is looking for a Product Marketing Lead to own the GTM strategy and integrated growth motion for Claude for Knowledge Work. The role focuses on defining segment‑specific marketing and growth strategies, setting content direction, activating enterprise accounts, owning flagship acquisition and activation campaigns, and coordinating across demand generation, growth, brand, events, campaigns, field marketing, and success. The incumbent will build and ship programs, report on impact metrics, and work as an individual contributor in year one while leading cross‑functional collaboration and storytelling.
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work at Anthropic
Hybrid - San Francisco, CA
More jobs at AnthropicSalary
USD 400,000 - 400,000
Requirements
Skills
- Have experience creating marketing programs for functional personas, whether users or buyers (e.g., Operations, Finance, Legal, Sales)
- Excel at cross‑functional collaboration, with a track record of driving work through influence across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success, without direct authority over any of them
- Possess strong storytelling and content instincts, with a track record of flagship narrative content such as executive series or customer story programs
- Demonstrate grit and leadership, with a track record of driving results in ambitious, high‑scale, high‑velocity environments
- Are comfortable operating autonomously as an IC in year one, building and shipping plans, campaigns, and content directly rather than through a team
- 10+ years of growth and product marketing and/or demand gen experience for portfolio or product‑line scope
- Experience marketing a productivity, collaboration, or AI‑powered enterprise product to knowledge workers, as distinct from developers
- A background running community, influencer, or creator programs for a B2B audience
- Experience building unaided awareness and preference for a specific product name or term within a category where the parent brand already has strong general awareness — building a name, not a category, from scratch
- Experience reading and responding to competitive dynamics in a fast‑moving market
Responsibilities
- Define the Marketing and growth strategy, segment by segment.
- Set the content direction for Claude for Knowledge Work.
- Turn activation into a flywheel inside enterprise accounts.
- Own the flagship acquisition and activation campaigns.
- Inform the digital, social, and field motions.
- Coordinate without owning.
- Build and ship the work yourself.
- Report on what the motion is actually driving.
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