Product Marketing Manager, Special Projects at Anthropic

Hybrid - San Francisco, CA, United States

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Anthropic is seeking a senior Product Marketing Manager to lead go‑to‑market for high‑priority special projects, including cross‑cutting launches and new capabilities that shape how the market understands Claude and Anthropic. The role involves owning positioning, messaging, and narrative development, coordinating with product, research, comms, sales, and demand generation teams, and driving execution from plan to launch. The ideal candidate will have a strong product marketing background, exceptional writing and messaging skills, proven program management experience, the ability to translate complex technical content, and the autonomy to navigate ambiguous, high‑pressure situations.

Salary

USD 320,000 - 320,000

Requirements

Skills

  • Product marketing background; exceptional writer and messaging craftsperson—positioning, narrative, and copy are strengths, not just strategy decks
  • Strong program management instincts and personally run complex, multi-stakeholder launches end to end
  • Able to quickly understand technical subject matter and communicate accurately to both technical and non-technical audiences
  • Work autonomously; energized by ambiguous problem and trusted to figure out the path
  • Skilled cross‑functional collaborator who can align product, research, comms, and sales partners without formal authority
  • Thrive in fast‑moving, high‑pressure environments where priorities shift and the playbook hasn’t been written yet

Responsibilities

  • Own go‑to‑market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement
  • Develop crisp, differentiated narratives for net‑new capabilities and initiatives, often where no established market category or language yet exists
  • Translate complex technical subject matter—including safety and safeguards work—into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem
  • Act as the program lead for each project: define the launch plan, timeline, and workstreams; align cross‑functional stakeholders; and drive execution across product, research, comms, demand generation, and sales
  • Create core launch assets and source‑of‑truth materials—messaging frameworks, narratives, FAQs, enablement content—that other teams build from
  • Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight
  • Build repeatable frameworks and playbooks so that special projects become faster and more consistent to bring to market over time
  • Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction

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