As a Program Manager, Brand at Anthropic, you will be the connective tissue of our brand marketing organization, building and owning the operating structure that keeps teams moving. The role supports program management for high-touch strategic work and organization effectiveness programs, partnering with cross‑functional stakeholders to translate ambitious goals into clear, sequenced plans. You will shape strategy for flagship brand campaigns, run global agency operations, own onboarding programs, and build scalable, flexible organizational processes, all while fostering culture and community within the marketing organization.
Program Manager, Brand at Anthropic
Hybrid - San Francisco, CA | New York City, NY
More jobs at AnthropicSalary
USD 200,000 - 255,000
Requirements
Skills
- Significant experience in brand program management, chief of staff, marketing operations, brand marketing, business operations, strategy, or related roles at high-growth technology companies
- Built or early in building a marketing operations or business operations function from the ground up in a complex, fast-paced, multi-stakeholder environment
- Excellent project management skills and ability to coordinate complex, multi-stakeholder initiatives effectively
- Passionate about translating ambiguous strategic objectives into concrete operational plans and actionable workstreams
- Strong analytical skills and experience building reporting frameworks, forecasting models, and performance measurement systems
- Enjoy designing scalable programs, frameworks, and flexible org systems that people actually use
- Work comfortably with AI tools, automations and modern productivity platforms
- Strong communicator who keeps many stakeholders aligned and informed
- Excited about Anthropic's mission to develop AI that is safe and beneficial
- Experience running operations for large integrated brand campaigns, such as major tentpole or broadcast-scale launches (preferred)
- Experience managing external agency relationships (preferred)
- Background in budget controlling and procurement processes in partnership with Finance and Legal (preferred)
- Track record of simplifying or retiring processes that had become too heavy, based on team feedback and business needs (preferred)
Responsibilities
- Lead program management and shape strategy for flagship brand campaigns and strategic programs, from kickoff through launch
- Run operations for global agency retainers
- Own the marketing onboarding program, using feedback to improve each iteration
- Partner with leadership on ongoing reporting, team planning, priorities, and goal-setting
- Build lightweight, simple, and flexible org processes and central resources
- Shape culture and community programming for the marketing organization
Technologies
AI toolsAutomationsModern productivity platforms
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