Brand Marketing Lead, Enterprise en Anthropic

Híbrido - San Francisco, CA

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Anthropic is seeking a Brand Marketing Lead, Enterprise to build and lead brand marketing for its enterprise business. The role involves defining how the Claude AI platform appears to enterprise decision makers, partnering with product, sales, and creative teams to develop positioning, messaging, and campaigns, and building measurement frameworks to demonstrate brand impact. The Lead will develop enterprise brand strategy, translate technical differentiation into business narratives, lead category-defining campaigns, provide brand support during deals, and build tools to support marketing teams.

Salary

USD 320,000 - 320,000

Requirements

Skills

  • B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers
  • Demonstrated track record of building or repositioning business brands to establish category leadership in fast-moving, competitive markets
  • Experience partnering with product marketing, enterprise marketing, and sales to build programs that measurably influence pipeline and win rates
  • Strong creative judgment and experience briefing and partnering with creative teams to deliver distinctive campaign work
  • Experience establishing measurement frameworks that prove brand's contribution to commercial outcomes

Responsibilities

  • Develop and execute Claude's enterprise brand strategy, positioning, and messaging architecture across the full enterprise buying committee
  • Translate Claude's technical and research differentiation into business-value narratives tailored for technical, economic, and executive buyers
  • Partner with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement
  • Lead distinctive, category-defining campaigns — briefing and championing bold creative work with internal and agency partners and protecting it through stakeholder review
  • Build measurement frameworks that prove brand's contribution to commercial outcomes, from awareness and preference shifts to sales cycle impact
  • Provide brand air cover for the revenue org during competitive deals, market moments, and target-account programs
  • Build key brand tools that allow enterprise marketers to move fast supporting the field, partner, and customer marketing teams. Ensure there is capacity available to support their program needs
  • Ensure enterprise brand metrics are being developed and measured on a regular basis and are used to inform enterprise marketing work

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