Field Marketing Manager, Public Sector en Anthropic

Híbrido - San Francisco, CA, United States

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Anthropic is hiring a Field Marketing Manager dedicated to the Public Sector Industry, responsible for owning field marketing strategy and execution across the United States. The role involves developing events, digital programs, partnerships, and playbooks, collaborating closely with Public Sector Sales teams, and driving demand and pipeline growth for the Public Sector. The position is hybrid, requiring remote work with travel to San Francisco and Washington, D.C. offices.

Salary

USD 320,000 - 400,000

Requirements

Skills

  • 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies
  • Direct Public Sector-segment experience targeting Public Sector as primary audience
  • End-to-end ownership of field marketing events and programs
  • 0-to-1 builder DNA, having built or rebuilt a field marketing motion from scratch
  • Tight sales alignment with AEs and BDRs on account targeting, outreach, and follow-up
  • Operational rigor: vendor management, registration workflows, ROI dashboards
  • Technical credibility: review event content, brief technical speakers, engage with founder/CTO audiences
  • AI/ML field marketing experience
  • Existing relationships with public sector associations and research institutions
  • Visible thought leadership in the Public Sector or developer ecosystem

Responsibilities

  • Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement
  • Design and run public-sector-appropriate event formats (agency roundtables, mission-focused briefings, tech demo days, industry days, executive breakfasts) compliant with government ethics and gift rules
  • Plan the field calendar around the government fiscal year and state budget cycles
  • Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution
  • Build co-marketing programs with the public sector channel ecosystem, including joint events and partner-sourced pipeline
  • Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
  • Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
  • Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs
  • Act as the face of Anthropic in the Public Sector ecosystem

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