Head of APAC GTM Enablement en Anthropic

Híbrido - Singapore

Anthropic’s APAC go-to-market organization is rapidly growing across diverse markets with distinct languages and cultures. As the first enablement leader based in APAC, you will design, build, and deliver enablement programs, onboarding, skill development, and launch readiness for sales and other GTM functions. You will collaborate with regional GTM leaders, translate international enablement content, and measure impact through practice-first sessions and real customer scenarios. Your role will help the region scale quickly while ensuring the field is ready for customer conversations in local languages.

Requirements

Skills

Have 15+ years in GTM enablement, sales productivity or field roles, with several years leading enablement
Have built and led GTM enablement in APAC, with direct experience in more than one of the region's markets
Have influenced and shipped beyond your own region, from a global seat or a regional one: a programme adopted elsewhere, or a senior stakeholder outside your reporting line whose decision you changed
Personally design practice-first enablement and measure it by what the field does differently afterwards, not content shipped or attendance
Understand how adults learn and apply it at unprecedented speed. Much of the job is helping experienced sellers unlearn pre-AI habits, not just teaching new ones
Are creative with the craft. You use AI to give every seller personalised practice, real-deal scenarios and fast feedback, not to produce more content
Have owned a function with end-to-end accountability rather than orchestrated one
Have enabled a field across languages and cultures. You know what breaks when content built for English-first markets ships as-is
Operate as the region's first enablement leader: prioritising ruthlessly, borrowing leverage from global programmes, knowing when to adapt versus adopt
Work fluently with sales leaders as a peer: pipeline reviews, deal inspection and forecast conversations, not just training rooms
Have held both a global and an APAC enablement role
Have run enablement delivered across APAC markets
Have built a regional enablement function from zero
Have carried a quota or led sellers earlier in their career
Have enablement experience in AI, developer platforms or technical products sold to both executives and builders
Have built manager or coaching programmes, not just individual-contributor enablement
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Responsibilities

Stand up the APAC enablement rhythm: in-region onboarding cohorts, live practice-based sessions in APAC time zones, and a regional feedback loop into the global programme
Adapt the international portfolio for APAC, where enablement for several markets must be written and translated ahead of delivery rather than spoken and hoped for
Partner with regional GTM leaders to build a coaching standard that scales as the manager layer grows
Own launch readiness for the region. When a new model or product ships, the APAC field is certified and conversation-ready in the same week cycle as everyone else
Run practice-first sessions in the room: deal walkthroughs, role-plays, customer-conversation rehearsal. Practice and application over presentation

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