Lead Field Marketing Specialist - Business Development en VTEX

Presencial - Manhattan, New York

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Lead Field Marketing Specialist - Business Development at VTEX will drive outbound prospecting and business relationship development across target accounts, support events and trade shows, maintain CRM hygiene, and collaborate with Sales, Marketing, and RevOps to generate qualified pipeline and meet activity and conversion KPIs. The role requires extensive outbound sales experience, strong communication skills, and willingness to travel locally and nationally.

Requirements

Skills

  • 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a B2B environment
  • Proven, documented track record of meeting or exceeding KPIs related to outbound activity, meeting generation, pipeline creation, and conversion performance
  • Strong outbound prospecting experience with the ability to create opportunities from scratch, not simply respond to inbound leads
  • Experience working across multiple ICPs, buyer personas, and industry verticals
  • Demonstrated business relationship development skills and the ability to build a book of business over time
  • Strong written and verbal communication skills, with confidence across phone, email, LinkedIn, video, and live conversations
  • High level of organization, follow-up discipline, and CRM accountability
  • Comfortable operating in a metrics-driven environment with clear expectations and performance visibility
  • Willingness to travel locally and nationally in support of events, meetings, and business development initiatives
  • Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, intent or data platforms
  • Experience prospecting into ecommerce, SaaS, technology, or digital transformation environments
  • Experience engaging mid-market and enterprise accounts
  • Familiarity with AI-first go-to-market environments and comfort leveraging AI to improve research

Responsibilities

  • Own outbound prospecting efforts across target accounts, segments, ICPs, and verticals to generate qualified sales opportunities
  • Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts
  • Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations
  • Personalize messaging based on business context, market signals, vertical challenges, role-specific pain points, and account research
  • Build momentum within accounts through consistent follow-up, relationship development, and strategic persistence
  • Monitor market momentum across target accounts and engage at the right time with the right persona based on buying signals, business changes, account activity, and market movement
  • Support local and national event efforts through pre-event outreach, on-site prospect engagement, and post-event follow-up
  • Travel locally and nationally for trade shows, customer meetings, field events, and other business development initiatives (30-40% travel expected)
  • Maintain strong CRM hygiene, including accurate activity tracking, lead and account updates, disposition notes, meeting outcomes, and account intelligence
  • Track performance against KPIs and contribute to a disciplined, measurable pipeline development process
  • Share market feedback, prospect insights, objections, and competitive intelligence to help strengthen messaging and targeting

Technologies

SalesforceHubSpotLinkedIn Sales Navigatorsequencing toolsintent or data platformsAI

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