Marketing Events Lead, Brand en Anthropic

San Francisco, CA; New York City, NY

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This role involves owning the strategy and execution of brand-focused events that build Anthropic’s share of mind in the AI landscape. The Events Lead, Brand will conceptualize, produce, and measure events, manage a team and budget, collaborate cross‑functionally with creative, communications, policy, and product teams, and ensure every event reinforces Anthropic’s unique position as a company building safe, reliable AI. The position requires extensive event marketing experience, strong portfolio, people management, and a passion for AI. The role offers competitive compensation, benefits, and flexible working hours in San Francisco.

Salary

USD 320,000 - 400,000

Requirements

Skills

  • 18+ years of experience in event marketing, experiential marketing, or brand activations
  • Strong portfolio of brand events that demonstrate ability to translate a company's values and positioning into on-brand experiences
  • Extensive experience managing the full event lifecycle from strategic planning to post-event measurement
  • Skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements
  • Ability to manage multiple concurrent events with competing timelines and stakeholder needs
  • Excellent communicator who can articulate creative vision to internal leadership and external partners
  • Balance creative ambition with budget discipline and operational precision
  • Experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks
  • Experience with people management and ability to run a team
  • Comfortable with significant travel (estimated 30‑40%) to support on‑site event execution
  • Passion about AI and excitement for creating events that make complex technology accessible and engaging
  • Experience producing events in the technology, AI, or enterprise software space
  • Background in spatial design, experiential production, or brand architecture
  • Experience working with policy, government, or academic audiences on thought leadership events
  • Familiarity with event technology platforms and digital/hybrid event production
  • Track record of producing events that have driven measurable brand awareness or sentiment outcomes
  • Experience developing and managing partner event programs or co‑branded activations
  • Comfort operating in fast‑paced, rapidly evolving environments where priorities can shift quickly

Responsibilities

  • Develop and execute brand events in alignment with Anthropic's broader brand and marketing objectives
  • Manage a team of full‑time and contracted employees
  • Lead end‑to‑end production of Anthropic‑owned brand events, including concept development, creative direction, vendor management, on‑site execution, and post‑event analysis
  • Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements
  • Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development
  • Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies
  • Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows
  • Develop and manage relationships with external production agencies, venue partners, and experiential design firms
  • Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
  • Manage event budgets and timelines, balancing creative ambition with operational rigor
  • Stay current with experiential marketing trends, emerging event technologies, and innovative formats that could elevate Anthropic's event presence
  • Support the development of "Event in a Box" toolkits and brand guidelines for partners and internal teams hosting Anthropic‑adjacent experiences

Technologies

Event technology platformsDigital/hybrid event production

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