Anthropic is seeking a Product Marketing Manager for its Claude Platform to lead go‑to‑market strategy and launch new API and developer tools. The role involves crafting product messaging, coordinating cross‑functional teams, driving market momentum through launches, and supporting sales enablement with materials and narratives. Candidates should have a strong technical background, storytelling expertise, and proven experience in API or developer platform go‑to‑market.
Product Marketing Manager, Platform en Anthropic
Híbrido - San Francisco, CA, United States
Más vacantes en AnthropicSalary
USD 320,000 - 320,000
Requirements
Skills
- Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
- Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
- Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
- Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
- Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
Responsibilities
- Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
- Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
- Drive product launches that generate market momentum, from flagship releases to incremental feature updates
- Design and implement developer marketing campaigns to drive API adoption and platform usage
- Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
- Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
- Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market
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