Anthropic's Go‑To‑Market team is expanding and needs a Sales Enablement Lead to design, run, and improve the GTM Onboarding program. The role involves curriculum development, facilitator coordination, live sessions, and data‑driven improvement, working cross‑functionally with Sales, Marketing, Product, and Revenue Operations. The Lead will own end‑to‑end onboarding, measure ramp and effectiveness, and ensure the program stays current with product changes. This hybrid onsite role in San Francisco focuses on building a scalable, high‑impact onboarding experience for new GTM hires.
Sales Enablement Lead, GTM Onboarding en Anthropic
Híbrido - San Francisco, CA, United States
Más vacantes en AnthropicSalary
USD 190,000 - 190,000
Requirements
Skills
- Experience in sales enablement, and/or program management-related roles
- Have designed and delivered onboarding or training programs for sales teams, including building curriculum and facilitating live sessions
- Can translate technical product concepts into clear, practical language for non-technical audiences
- Bring strong program management skills, with a track record of running recurring, multi-stakeholder operations reliably
- Apply adult learning principles to how you design and sequence training
- Communicate clearly and credibly with new hires, facilitators, and senior GTM leadership
- Work effectively in fast-moving environments with high ambiguity, and are comfortable building where no process exists yet
- Are excited about Anthropic's mission to develop AI that is safe and beneficial
- Bachelor’s degree or an equivalent combination of education, training, and/or experience
- Minimum field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
- 6+ years experience in sales enablement, and/or program management-related roles
- Experience running sales onboarding at a company that scaled significantly
- Have used Claude or similar AI tools to automate operational workflows, and are enthusiastic about doing more of it
- Experience measuring and reporting on sales ramp performance
- Experience adapting enablement content for international or multi-language audiences
- Prior experience as a quota-carrying seller, sales engineer, or customer-facing technical role
Responsibilities
- Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement
- Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools (Salesforce, Gong, Apollo, and others) accessible to sellers from a range of backgrounds
- Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires, and keep onboarding content accurate as products change
- Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers, including briefing them on each cohort's composition and running mock discovery calls with new AEs
- Build and maintain the program's operational infrastructure — rosters, calendar logistics, and communications — and automate recurring work using Claude
- Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics, and present findings and recommendations to GTM leadership
- Build and maintain 30/60/90 day ramp plans and post-onboarding resources that carry new hires from cohort to quota
- Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps and incorporate new content into the program
- Work with the global enablement team to adapt and extend the program for international GTM teams and new role types as the organization grows
Technologies
SalesforceGongApolloClaude
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