Senior Field Marketing Specialist - Strategic Relations en VTEX

Híbrido - São Paulo, Brazil

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We are looking for a Senior Field Marketing Specialist to join VTEX Brazil's B2B organization, with a focus on strategic relationship programs that generate demand and commercial opportunities. In this role, you will own and evolve programs such as VTEX Ambassadors and Reseller, turning influence, referrals, and long‑term relationships into a structured and measurable source of leads and pipeline. You will be responsible for the full program lifecycle, from identifying and recruiting new participants to driving engagement, tracking productivity, and measuring commercial impact. You will join the B2B Field Marketing team in Brazil, part of VTEX's B2B Sales organization, which is responsible for creating demand through a combination of market engagement, strategic relationships, events, outbound initiatives, and programs that connect VTEX with influential professionals and potential customers. This role will work closely with Sales and other internal teams to ensure that relationship‑driven programs translate into measurable commercial outcomes.

Requirements

Skills

  • 5+ years of experience in Field Marketing, Demand Generation, Partnerships, Business Development, Relationship Marketing, or related roles.
  • Experience building, managing, or scaling programs based on referrals, partnerships, communities, advocates, or other relationship-driven growth models.
  • Strong commercial and relationship-oriented profile, ability to build trust and maintain long-term relationships.
  • Disciplined in follow‑up and comfortable turning relationship activity into measurable business outcomes.
  • Analytical and able to use data to assess participant productivity, conversion, and program performance.
  • Highly organized and comfortable managing multiple participants, initiatives, and priorities simultaneously.
  • Proactive and autonomous, with a hands‑on approach to execution and continuous improvement.
  • Comfortable using data, AI, and automation to improve targeting, engagement, and program management.
  • Fluent in Portuguese and English.

Responsibilities

  • Own the VTEX Ambassadors program end-to-end, ensuring strong governance, continuous execution, and ongoing evolution.
  • Identify, engage, and recruit new Ambassadors with strong potential to influence the market and generate commercial opportunities.
  • Drive activation and engagement of existing Ambassadors, increasing participation and recurring contribution to demand generation.
  • Monitor leads, opportunities, conversion, and pipeline originated through the Ambassadors program in partnership with Sales.
  • Structure, operate, and develop the Reseller program as an additional source of demand through strategic relationships and referrals.
  • Recruit and develop new Reseller participants and monitor their productivity and contribution over time.
  • Use performance data to identify opportunities to improve activation, conversion, and overall program effectiveness.
  • Execute strategic relationship and partnership initiatives connected to the programs under your responsibility.
  • Use data, AI, and automation to identify potential participants, prioritize relationships, manage referrals, and track program results.

Technologies

AIautomation

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