This role is the strategic architect of Anthropic’s public sector marketing efforts, positioning Claude as the trusted AI partner for government and public sector stakeholders. The lead will coordinate with sales, product, partnerships, and communications teams to launch and promote products like Claude for Government, drive demand generation campaigns, and shape industry conversations around responsible AI deployment, while ensuring cohesive positioning and measurable pipeline results.
Solutions Marketing Lead, Public Sector en Anthropic
Híbrido - San Francisco, CA; Washington, D.C.; New York City, NY
Más vacantes en AnthropicSalary
USD 320,000 - 320,000
Requirements
Skills
- Thrive in a 0-to-1 environment—can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution
- Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
- Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences
- Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly
- Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
- Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment
- Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space
- Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
- Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers
- Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events)
- Have a background in enterprise sales enablement, particularly in complex or regulated industries
- Show a track record of building marketing programs from scratch at a growth-stage company
- Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases
Responsibilities
- Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.
- Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical.
- Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).
- Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.
- Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements.
- Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
- Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
- Report on which channels and campaigns are driving results and identify opportunities for iteration
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