Copy Lead, Claude at Anthropic

Skills

• 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats.
• Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you.
• Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital.
• Think conceptually and build while you go. You've been in startup mode, you can start from the smallest of briefs, and you don't need a finished strategy to make progress.
• Push beyond the brief when you're given one, and bring back something better than what was asked for.
• Have written for nuanced subjects and audiences where trust was at stake. A brand that had to thread a trust-and-safety line is a plus, but at minimum you've spoken to a specific audience holding real tension and found the line that worked.
• Have worked with a voice and tone that was still taking shape, and helped it grow, contributing to guidelines through shipped work rather than waiting for them to be finished.
• Understand what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it.
• Operate at a senior level: independent enough to drive work yourself, collaborative enough to make cross-functional partners better, and consistent about getting work shipped.
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.