Head of Copy, Creative Studio at Anthropic

Hybrid - New York City, NY; San Francisco, CA

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Anthropic’s in‑house Creative Studio is seeking a senior creative leader to shape brand voice across the Anthropic and Claude brands, build and grow a high‑performing team of writers and strategists, and partner closely with product, enterprise, and other creative leaders to deliver compelling marketing and product copy that elevates the company’s message in a fast‑moving AI landscape.

Salary

USD 320,000 - 400,000

Requirements

Skills

  • 12+ years of experience in creative leadership with a strong background in creative strategy, copywriting, and content
  • A portfolio that demonstrates exceptional writing craft and the ability to lead and shape creative vision at scale
  • Deep experience defining or evolving brand voice and tone, with an intuitive understanding of how language creates emotional connection and trust
  • Proven track record of building and leading creative teams, with a talent for hiring exceptional talent and fostering their growth
  • Strong cross‑functional collaboration skills – comfortable working closely with designers, product teams, communications, engineers, and senior stakeholders
  • The ability to balance strategic thinking with hands‑on creative work, and to move fluidly between high‑level direction and detailed execution
  • A genuine curiosity about AI and its impact on the world – and the ability to communicate complex ideas with clarity, nuance, and warmth

Responsibilities

  • Define and continuously refine the voice and tone frameworks for both Anthropic and Claude brands, ensuring they are distinctive, resonant, and appropriate across our many audiences — from developers and enterprise buyers to the general public.
  • Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all marketing creative touchpoints and channels.
  • Own the creative strategy and writing for marketing campaigns, product launches, web content, social media, video content and more.
  • Define what "raising the bar" means. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality.
  • Hire, mentor, and grow a team of writers and content strategists with strong voices, strong opinions, and the ability to interrogate outputs relentlessly.
  • Foster a culture of craft, creative ambition, and collaborative excellence.
  • Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale.
  • Work hand‑in‑hand with Creative Directors across Product, Enterprise, Web, Video, and Growth to deliver cohesive, world‑class creative work across all channels and audiences.
  • Serve as a key creative partner to marketing leadership, contributing to strategy and execution at the highest level.
  • Serve as the connective tissue between human creative vision and AI execution infrastructure — translating strategic intent into prompting frameworks, feedback systems, and quality bars that scale.

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