Anthropic seeks a culturally attuned Head of Social Communications to lead proactive and reactive social strategies across both its brand and product, Claude. The role bridges Communications and Marketing, driving audience trust, incident response, community engagement, and brand alignment. Candidates should bring deep experience in high‑visibility social communications, crisis management, and community building within AI or tech‑heavy environments.
Head of Social Communications at Anthropic
Hybrid - San Francisco, CA
More jobs at AnthropicSalary
USD 345,000 - 460,000
Requirements
Skills
- Have 8+ years of experience leading social communications and response strategy for a brand operating under significant public, media, or community scrutiny
- Have a proven track record of growing audiences, and of deepening engagement and trust, not just follower counts
- Possess exceptional writing skills and demonstrated mastery of nuanced brand voice: you can move between technical depth, institutional gravity, and genuine playfulness with ease
- Have operated across communications and marketing organizations, and understand how organic social, earned media, brand, and product marketing fit together
- Have managed multi-brand or company-plus-product social ecosystems, keeping distinct voices coherent and complementary
- Have led social channel strategy through genuine crises and high-stakes news cycles, with clear escalation frameworks and calm, rapid judgment
- Have built and managed online communities at scale, with fluency in internet culture and the specific dynamics of developer and AI communities
- Are fluent with social analytics and can connect platform data to brand and business outcomes
- Have experience in AI, machine learning, or frontier technology companies
- Have managed social for developer or technical audiences
- Bring a background in journalism, editorial, or creative fields
- Have video editing and multimedia production skills
- Have experience managing agencies, contractors, or direct reports
- Bring international social media experience and an understanding of how our voice travels across markets
Responsibilities
- Own and evolve social communications strategy for Anthropic's brand channels across current and emerging platforms, deepening trust with our audiences and reaching new communities as we grow
- Steward Anthropic's voice across platforms and audiences: nuanced, candid, technically credible, and empathetic
- Serve as the bridge between Communications’ and Marketing’s social workstreams, ensuring all of the functions are working together
- Build affinity for both the Anthropic and Claude brands, partnering closely with the Claude social marketing team so company, research, and product storytelling complement one another
- Plan and execute social communications strategy for major moments, including model launches, research publications, policy positions, partnerships, and company milestones. Translate complex technical material for broad audiences
- Lead reactive issue and incident communications on social channels including X, coordinating with communications leadership, legal, policy, and the community teams to respond with speed, accuracy, and sound judgment
- Build and nurture our online communities: monitor sentiment and cultural conversation in real time, engage authentically with developers, fans, and critics, and apply judgment on how and when to support constructive conversations
- Identify and engage key voices in the AI ecosystem — researchers, builders, creators, and commentators — to extend our reach and credibility
- Measure what matters: track sentiment, share of voice, brand affinity, and community health, and use those insights to inform the team’s strategy
- Help shape the future of the social function as it grows, including mentoring teammates and managing agency or contractor support
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