Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers across our owned and operated sites like Prime Video and Twitch, and on other high-quality sites across the web, and on devices. We are currently looking for a highly skilled and motivated Insights and Measurement Lead to help scale our growing advertising business. The Insights and Measurement Lead is a key member of the sales organization at Amazon Ads, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers' performance on Amazon. Key job responsibilities include leveraging Amazon's proprietary data, third-party research, and Ad measurement solutions to generate actionable insights for C-suite marketing leaders; owning senior-level measurement and insights customer relationships and partnering across strategic learning objectives; presenting findings consultatively with internal teams; navigating ambiguity, solving complex problems, and translating analytical concepts into actionable recommendations; collaborating cross-functionally to influence sales and marketing initiatives; educating stakeholders on Amazon's insights and measurement offerings; and advocating for data-driven decision-making. A day in the life involves analyzing and measuring metrics of success for an advertiser business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The Analytics & Insights (A&I) organization leverages Amazon's data to develop actionable insights for advertisers, enhancing marketers' decision-making processes and measurably improving their success on and off Amazon.
Insights and Measurement Lead at Amazon Ads
Requirements
Education
- Bachelor's degree
Experience
- 7+ years of client-facing data analysis roles, including 5+ years in digital media/AdTech consulting or advertising with a top agency or brand
Skills
- data analysis
- storytelling
- presentation
- advertising measurement methodologies
- marketing mix modeling
- attribution frameworks
- advanced statistical techniques
- regression analysis
- segmentation
- machine learning
- SQL
- Python
- R
- SAS
Languages
- English
Responsibilities
- Leverage Amazon's proprietary data, third-party research, and Ad measurement solutions to generate actionable insights for C-suite marketing leaders
- Own senior-level measurement and insights customer relationships and partner across strategic learning objectives that influence business decision-making
- Present findings consultatively, collaborating with internal teams to deliver comprehensive solutions
- Navigate ambiguity, solve complex problems, and translate analytical concepts into actionable recommendations
- Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies
- Educate stakeholders on Amazon's insights and measurement offerings through learning sessions, documentation, and whitepapers
- Advocate for data-driven decision-making, driving thought leadership and encouraging advertisers to act on recommendations
Technologies
SQLPythonRSAS
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