Marketing Events Lead, Enterprise at Anthropic

Hybrid - San Francisco, CA | New York City, NY

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Anthropic is looking for a Marketing Events Lead to own the development and execution of enterprise-focused events, collaborating with cross‑functional teams to reinforce the company’s position in the AI industry.

Salary

USD 320,000 - 400,000

Requirements

Skills

  • Have 18+ years of experience in enterprise event marketing, field marketing, or a related role, ideally at a high-growth B2B technology company
  • Have a proven track record of executing large-scale conferences, trade shows, and hosted executive events that drive measurable business outcomes
  • Are highly organized with exceptional project management skills and the ability to manage multiple complex events simultaneously
  • Have experience partnering with enterprise sales teams to align event programs with pipeline and revenue goals
  • Are a clear, effective communicator who can collaborate across functions—from Creative and Marketing to Sales and Executive leadership
  • Have strong budget management experience, including vendor negotiation and contract management
  • Are comfortable with data and analytics, using event metrics to optimize programs and demonstrate ROI
  • Thrive in fast-paced, ambiguous environments and can adapt quickly when priorities shift
  • Are willing and excited to travel regularly (approximately 40% of the time) for on-site event execution
  • Have a genuine interest in AI and care about ensuring that transformative AI systems are developed and deployed responsibly
  • Have experience with event technology platforms (e.g., Splash, Cvent)
  • Have experience building an enterprise events function or program from an early stage
  • Bring a strong network of event industry contacts, including venues, production agencies, and AV partners
  • Have experience with account-based marketing (ABM) strategies and how events fit within a broader demand generation ecosystem

Responsibilities

  • Lead the development and execution of enterprise events, aligning programs to pipeline generation, account engagement, and brand objectives
  • Manage a team of full time and contracted employees
  • Conceptualize and produce hosted events such as executive roundtables, customer summits, and intimate dinners that support account-based marketing goals
  • Collaborate with Sales and Partnerships teams to optimize meeting programs, briefing schedules, and on-site engagement strategies at events
  • Partner with Creative Studio on experience design, ensuring Anthropic and Claude brands are represented consistently and compellingly
  • Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines
  • Develop pre-event and post-event communications, including "Know Before You Go" guides, staff and speaker training, and attendee follow-up plans
  • Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy
  • Build scalable event processes, playbooks, and documentation to support Anthropic's growing event portfolio
  • Manage relationships with external event agencies, vendors, and venue partners
  • Travel on-site to events to provide hands‑on logistics management and ensure seamless execution
  • Drive continuous improvement through post-event analysis and stakeholder feedback

Technologies

SplashCvent

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