Anthropic is looking for a Copywriter with agency advertising background and in‑house experience to lead copy for Claude brand campaigns. The role sits within the Creative Studio, partnering with art directors, designers, and brand marketing to concept and ship campaigns across film, OOH, social, and digital. The candidate will shape Claude’s voice and tone, collaborate across functions, and maintain high standards through production. The position is hybrid, requiring presence in one of Anthropic’s offices at least 25% of the time.
Copy Lead, Claude at Anthropic
Hybrid - San Francisco, CA; New York City, NY
More jobs at AnthropicSalary
USD 255,000 - 320,000
Requirements
Skills
- 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats.
- Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you.
- Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital.
- Think conceptually and build while you go. Been in startup mode, can start from the smallest brief, and doesn’t need a finished strategy to make progress.
- Push beyond the brief and bring back something better than what was asked for.
- Have written for nuanced subjects and audiences where trust was at stake. A brand that had to thread a trust-and-safety line is a plus.
- Have worked with a voice and tone that was still taking shape, helping it grow and contributing to guidelines through shipped work.
- Understand what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it.
- Operate at a senior level: independent enough to drive work yourself, collaborative enough to make cross-functional partners better, and consistent about getting work shipped.
- Bachelor’s degree or an equivalent combination of education, training, and/or experience.
- Field of study relevant to the role as demonstrated through coursework, training, or professional experience.
Responsibilities
- Lead copy for Claude brand campaigns end to end: campaign platforms, manifestos, headlines, film and audio scripts, OOH.
- Work from any starting point, from a fully fleshed brief to just an idea, and push the work forward.
- Write with nuance for audiences that bring real tension to the subject: calibrate claims, meet skepticism head‑on, and earn trust without flattening the idea or the voice.
- Partner cross‑functionally with brand marketing, media, product marketing, and communications to get campaign work shipped, with the independence to drive it and the collaboration to make it better.
- Understand how the Claude voice flexes across the rest of the business, including enterprise, developer, and product, and keep campaign work coherent with the whole.
- Build on Claude’s voice and tone foundations as you go, and feed what campaign work teaches you back into the guidelines.
- Hold the bar through production: scripts in the edit, lines in the layout, copy through legal and review without losing what made it great.
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