Field Marketing Manager en Anthropic

Híbrido - San Francisco, CA; New York City, NY

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Anthropic, a public benefit corporation focused on building safe AI systems, is seeking a Field Marketing Manager to lead field marketing strategy across North America. The role will own end‑to‑end event strategy, pipeline generation, cross‑functional collaboration, and operational excellence, working closely with sales, demand generation, and product marketing teams. The position requires strong project management, experience in B2B SaaS field marketing, and proficiency with event and marketing tech stacks.

Salary

USD 255,000 - 320,000

Requirements

Skills

  • Proven track record of driving pipeline through field programs
  • Strong project management skills
  • Deep experience working cross‑functionally with sales, BDR, and demand generation teams
  • Excellent communication skills
  • Comfort with event and marketing tech stack (Salesforce, HubSpot, Marketo, Splash, Eventbrite, 6sense)
  • 7+ years of field marketing or event marketing experience in B2B SaaS
  • ABM experience and using intent data to drive targeted event and account strategies
  • Experience at a high‑growth startup or scale‑up
  • Experience supporting enterprise and strategic sales segments with high‑touch, executive‑level programs
  • Bachelor’s degree or equivalent combination of education, training, and/or experience

Responsibilities

  • Own end‑to‑end strategy, planning, and execution of field events across North America
  • Build and manage a regional field marketing calendar in coordination with sales leadership and demand generation
  • Identify and prioritize markets, accounts, and formats to maximize pipeline and deal acceleration
  • Manage sponsorships, venue relationships, speakers, and third‑party event investments
  • Drive measurable pipeline and revenue impact, owning pipeline targets tied to field marketing
  • Develop pre‑event, day‑of, and post‑event engagement strategies to maximize conversion
  • Work with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
  • Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics
  • Serve as primary field marketing point of contact for North America sales leadership
  • Coordinate with demand generation, content, product marketing, and brand teams
  • Bring field insights to the broader marketing team
  • Manage field marketing budgets with a focus on efficiency and measurable outcomes
  • Maintain project plans, timelines, vendor relationships, and logistics
  • Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments

Technologies

SalesforceHubSpotMarketoSplashEventbrite6sense

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