Field Marketing Manager at Anthropic

Hybrid - San Francisco, CA; New York City, NY

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America in various customer and partner segments. In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences, operating independently with minimal oversight and building impactful field programs that move the needle for sales.

Salary

USD 255,000 - 320,000

Requirements

Skills

Proven track record of driving pipeline through field programs
Highly self-directed and execution-oriented mindset
Strong project management skills with ability to juggle multiple programs, regions, and stakeholders
Deep experience working cross-functionally with sales, BDR, and demand generation teams
Excellent communication skills
Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
7+ years of field marketing or event marketing experience in B2B SaaS
ABM experience and comfort using intent data to drive targeted event and account strategies
Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs

Responsibilities

Own end-to-end strategy, planning, and execution of field events across North America
Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
Manage sponsorships, venue relationships, speakers, and third-party event investments end-to-end
Drive measurable pipeline and revenue impact from every program and own pipeline targets tied to field marketing in North America
Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics
Serve as the primary field marketing point of contact for North America sales leadership
Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
Bring field insights back to the broader marketing team to inform campaign strategy and messaging
Manage field marketing budgets with a bias toward efficiency and measurable outcomes
Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail
Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments

Technologies

SalesforceHubSpotMarketoSplashEventbrite6sense

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