Analista de Estratégia de Marca Sênior | Marca e Comunicação na Globo

The Globo team is looking for an experienced Brand Strategy Analyst to help define, develop and protect the brand strategy for Globo and its subsidiary brands, ensuring consistency across positioning, identity, expression, and experience. The role involves building brand platforms, portfolio architecture, naming, verbal identity, interpreting brand research, managing reputation, and setting guidelines, while working closely with Design, Research, and client teams. This position is based in São Paulo, hybrid, and seeks candidates with a background in advertising, marketing design, or related fields, plus proven experience in brand strategy and positioning, a complementary education in branding, and foreign language skills.