Anthropic’s Policy Campaigns team turns the company's policy priorities into active campaigns. We are hiring a Campaign Strategist to develop and execute paid media campaign strategy, manage agencies, and measure the success of advocacy campaigns in the US and priority markets abroad. The role involves strategy, project management, cross‑functional coordination, and media buying across multiple time zones and agencies.
Digital Campaigns Strategist, Policy na Anthropic
Híbrido - San Francisco, CA | Washington, DC
Ver mais vagas na AnthropicSalary
USD 265,000 - 295,000
Requirements
Skills
- Experience running digital content and paid media for a corporate affairs team, political campaign, advocacy organization, public affairs firm, or issue campaign, including owning a media budget
- Experience managing creative and media-buying agencies, including briefs, scopes, budgets, and performance reviews
- Experience running campaigns aimed at policymakers, key opinion formers, or other influential audiences
- Experience managing several campaigns or projects at once, with multiple agencies and stakeholders in different time zones
- Experience building campaign reporting in spreadsheets or dashboards
Responsibilities
- Design paid and digital campaign strategies for legislative and policy goals, including objectives, audiences, messaging, tactics, phasing, and budget
- Develop campaign messaging and tactics with the Campaigns team, executives, Public Affairs, and Communications, and make sure paid media carries the core message
- Spot where a campaign could conflict with Anthropic's other policy, commercial, or international priorities, and resolve those tensions before launch
- Direct creative and media-buying agencies: set strategy and briefs, scopes and budgets, hold timelines, and hold the work to a high standard
- Run several campaigns at once across time zones and agencies: own the timelines, workplans, budgets, and status reporting, and keep partners in the US and abroad aligned
- Build rapid response capabilities with Policy, Marketing, Legal, and Communications so campaigns can respond to a news hook or legislative moment in days
- Set success measures before launch, report results plainly, and adjust strategy based on what works
- Work cross-functionally to find the stories, validators, and moments that make policy arguments concrete for policymakers and opinion formers
Technologies
MetaLinkedInProgrammatic BuyingAd Platforms
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