Field Marketing Lead, EMEA at Anthropic

Hybrid - London, UK

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Anthropic is looking for a Field Marketing Lead for the EMEA region to build and scale field marketing and demand generation capabilities. Based in London, the role involves creating programs such as roundtables, events, and ABM activations, collaborating with sales, product, and segment marketing teams, managing budgets, establishing measurement frameworks, and driving continuous improvement. The position requires 10+ years of B2B marketing experience, strong analytical and project‑management skills, and the ability to work in a hybrid environment with 2 onsite days per week.

Requirements

Skills

  • Have 10+ years of B2B enterprise marketing experience with blended expertise in field marketing, account-based marketing, demand generation in EMEA markets
  • Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position
  • Have a track record of successfully building and scaling field marketing and demand generation programs from the ground up
  • Have strong analytical skills and data-driven approach to program optimization and attribution
  • Have demonstrated success in contributing to significant revenue goals through integrated marketing initiatives
  • Possess international marketing experience and understanding of regional market dynamics across European markets
  • Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
  • Have strong project management skills with experience managing complex, multi-country programs simultaneously
  • Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
  • Demonstrate cultural awareness and ability to adapt strategies for diverse European markets
  • Excel at cross-functional collaboration, particularly with sales teams and executive stakeholders
  • Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
  • Have experience marketing AI/ML or complex technical products to enterprise customers
  • Have experience building and leading demand generation teams in EMEA
  • Have knowledge of account-based marketing (ABM) strategies and execution
  • Have experience at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
  • Have previous experience as a first field marketing hire in a new region
  • Have fluency in multiple European languages
  • Have understanding of EMEA regulatory and compliance requirements for marketing activities
  • Have experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural experiences

Responsibilities

  • Build and lead the EMEA field marketing function, establishing scalable frameworks and processes from scratch in the region
  • Drive field marketing initiatives across enterprise, while building scaled programs for startups, adapting strategies for diverse European markets and buying behaviors
  • Create and implement field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
  • Partner closely with EMEA sales leadership to align field marketing programs with territory and account-specific goals that directly achieve pipeline and revenue goals
  • Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
  • Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies
  • Collaborate with global Field Marketing and Segment Marketing teams to ensure EMEA programs align with company-wide strategy while meeting local market needs
  • Coordinate with EMEA Solutions Marketing and Product Marketing to ensure consistent messaging and positioning in all regional programs
  • Manage regional resources including building relationships with key partners, vendors, and industry organizations across EMEA
  • Build and manage a regional field marketing budget with strong financial discipline and ROI focus
  • Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

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