Gerente de Comunicação Integrada e Branding
São Paulo, Brasil
Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.
Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.
🚀 Your next challenge:
We are looking for a Brand and Corporate Communications Manager.
Combining Brand & Communications with the mission is to ensure consistent and efficient Brand and Communications Management for Pluxee activity in Brazil. Reporting to the CMO of the country.
🚀 What you’ll be doing:
- Develop Pluxee External and Corporate Communications.
- Deliver Pluxee Brand strategy in Brazil (Brand positioning, Value proposition, Architecture framework and Visual identity) to support the activity’s strategic ambition.
- Contribute to the overall direction and strategy of Brand & Communications defined by Global Pluxee Brand & Communication team.
- Build communications plan for business needs and strategy – including for Pluxee Comex members – and tell a cohesive story to external stakeholders.
- Develop and structure, in close collaboration with the Products team, Pluxee storytelling and key messages reflecting our strategy, in alignment with the Global Pluxee Brand & Communication team message framework.
- Design thought leadership and business contents following an editorial calendar.
- Ensure consistency and impact of our voice on the market.
- Lead Pluxee media relations activities.
- Actively participate in Crisis communications team.
- Manage budgets effectively and in line with company policy.
- Leverage agency support on an ad hoc basis.
- Measure impact of external communications activities.
- Benchmark competitors’ brand and communications positioning and activities.
- Lead the Pluxee Brazil contribution to corporate and financial communications needs such as Annual report, Quarterly financial results, analysts requests, Media requests and opportunities, etc.
- Design and implement relationship activities plan to support commercial management and strengthen retention of our stakeholders.
- Lead brand presence at events and fairs, generating new business opportunities and strengthening brand recognition.
- Ensure compliance with policies, guidelines, frameworks, templates and resources to support Pluxee Product strategy and Brand governance.
- Define, develop and manage the tools that enable a consistent and correct deployment of our brands to our stakeholders.
- Act as our Brand guardian by making sure our overall branding is aligned through our online and offline channels.
- Develop her/his team of collaborators, through accurate communication, constant feedback, empowerment, and leadership.
- Participate actively and collaboratively in the implementation of the marketing strategy aligned with the strategic plan.
🌟 You’re a match:
- Bachelor’s degree in communications or marketing. Master’s degree preferred.
- Min 7 years’ experience in Communications, especially in brand, content creation, or external. corporate communications for both B2B & B2C stakeholders.
- Having some years of experience leading teams is ideal.
- Strong expertise in the management of content creation and crafting compelling content.
- Bilingual in English and Portuguese, with excellent writing skills in both languages.
- Good understanding of digital and technology-driven companies.
- Competencies: Structured and organized, with strong project management skills, proactive, digital/tech-savvy.
🔎 To get this challenge
• Video call with Talent Acquisition Global Expert (Talent Hub)
• Video call with Line Manager: Brazil's CMO
• Video call with Brazil's HRBP
• Video call with Senior Stakeholder
🏅 Your team
This position reports to the Brazil's CMO located in Brazil
☀️ Happy at work
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A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
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A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
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An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.
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Nível de experiência
Pleno-sênior
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Tipo de emprego
Tempo integral
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Função
Marketing
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Setores
Atividades de serviços financeiros