Global Head of Business Marketing at Canva

Hybrid - San Francisco, United States

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Join the team redefining how the world experiences design. As Global Head of Business Marketing at Canva, you will lead a dedicated business marketing organization, drive workplace adoption and expansion across organizations of all sizes, collaborate with Consumer Marketing, build B2B marketing strategies, drive pipeline, lead a complex organization, build hybrid organization, foster culture, partner with product teams, design business marketing engine, build scalable systems, create repeatable processes, champion inclusion and wellbeing. This pivotal role reports to the Chief Marketing Officer and Chief Customer Officer and is part of Canva’s enterprise growth trajectory.

Salary

USD 343,000 - 457,000/year

Requirements

Experience

  • Proven marketing leadership experience leading organizations of 50-100+ people
  • Deep expertise in both demand generation and product marketing within B2B/enterprise contexts
  • Track record of successfully driving marketing-sourced pipeline and revenue growth
  • Strong technical understanding of marketing technology, attribution modeling, and funnel optimization
  • Demonstrated success in implementing sophisticated marketing operations and measurement frameworks
  • Proven ability to translate complex product capabilities into compelling market positioning
  • Proven ability to lead through influence in collaborative, matrix environments
  • Strong track record of cross‑functional leadership and stakeholder management
  • Excellence in developing and mentoring marketing leaders

Skills

  • demand generation
  • product marketing
  • pipeline development
  • revenue growth
  • marketing technology
  • attribution modeling
  • funnel optimization
  • marketing operations
  • measurement frameworks
  • market positioning
  • stakeholder management
  • mentoring marketing leaders

Responsibilities

  • Own and drive Canva's narrative for businesses, ensuring a consistent and compelling story across all channels
  • Develop and execute long-term B2B marketing strategies aligned with marketing objectives and commercial revenue goals
  • Drive and own marketing-sourced pipeline targets that support broader revenue objectives
  • Lead and grow a complex organization of 50-100 people across multiple functions and geographies
  • Build and manage a hybrid organization combining direct reports and matrix partnerships
  • Foster a collaborative culture that embodies Canva's values while driving high performance
  • Partner with Consumer Marketing to maintain brand consistency while developing distinct enterprise positioning
  • Build strong relationships with product teams to influence roadmap and go‑to‑market strategies
  • Design, build, and orchestrate a comprehensive business marketing engine that drives predictable pipeline and revenue growth
  • Build scalable systems for campaign orchestration, lead management, and measurement
  • Create repeatable processes that can scale globally while maintaining effectiveness
  • Champion inclusion and team wellbeing

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