Growth Marketing Manager LATAM at Meta

São Paulo, Brazil

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We are seeking an experienced LATAM Growth Marketing Manager to lead and execute data-driven marketing strategies that drive user acquisition, engagement, and revenue growth at scale. This role will focus on optimizing paid social and digital marketing campaigns, leveraging analytics and experimentation to maximize return on ad spend (ROAS), ROI, and overall marketing impact.

Requirements

Experience

  • 10+ years of experience in performance marketing, growth marketing, or digital marketing roles

Skills

  • paid media strategy
  • data-driven decision making
  • A/B testing
  • experimentation
  • marketing analytics platforms
  • marketing automation tools
  • cross-functional project management
  • stakeholder communication

Responsibilities

  • Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and investment growth
  • Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency
  • Explore and experiment with new growth tactics and channels with an eye on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and scalability
  • Closely monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and troubleshooting as needed
  • Collaborate cross-functionally with product marketing, marketing operations, research, and creative teams to align marketing strategies with business goals
  • Manage budgets and forecast marketing performance to meet or exceed growth targets
  • Actively manage campaign budgets, adjusting channel allocation and spend based on in-flight performance data and business priorities
  • Stay current with industry trends, tools, and best practices to continuously improve marketing effectiveness
  • Partner with analytics and data science teams to develop measurement frameworks and attribution models

Technologies

paid socialsearchdigital channelsmarketing analytics platformsmarketing automation tools

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