Lead Field Marketing Specialist - B2C na VTEX

Híbrido - São Paulo, Brazil

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We are looking for a Lead Field Marketing individual contributor to join VTEX Brazil, focusing on the B2C segment. In this role, you will translate marketing strategy into execution, build relationships, generate demand, connect audiences, and strengthen VTEX’s presence in the market. You will plan and execute the B2C Field Marketing strategy, including events, content initiatives, sponsorships, partnerships, and brand activations, while supporting demand generation and customer acquisition initiatives.

Requirements

Skills

  • Experience in Field Marketing, B2B or B2C Marketing, Events, Communications, or a related area
  • Strong experience planning and executing events
  • Excellent written and verbal communication skills
  • Ability to transform complex topics into simple, clear, and relevant messages
  • Comfortable creating content for different audiences and channels
  • Experience negotiating and managing sponsorships, partnerships, suppliers, or external stakeholders
  • Strong relationship‑building skills and ability to work effectively with customers, partners, suppliers, and internal teams
  • Organized, autonomous, and able to manage priorities in a fast‑paced environment
  • Hands‑on approach, strong sense of ownership, and high level of execution
  • Digital mindset and familiarity with using Artificial Intelligence tools in daily work
  • Curious, creative, collaborative, focused on achieving results

Responsibilities

  • Planning and executing the Field Marketing strategy for the B2C segment
  • Leading the planning and delivery of proprietary and third‑party events
  • Developing content, communication, and relationship initiatives that strengthen the VTEX brand
  • Supporting demand generation and new customer acquisition initiatives
  • Building and managing relationships with customers, prospects, partners, promoters, and detractors
  • Identifying, negotiating, and managing sponsorships, partnerships, and strategic activations
  • Working closely with Sales, Customer Success, Marketing, Product, and ecosystem partners to drive business results
  • Creating campaigns and narratives that translate products, solutions, and market trends into simple and relevant messages
  • Using Artificial Intelligence to improve productivity, content creation, planning, and execution

Technologies

Artificial Intelligence

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