Lead Field Marketing Specialist - Business Development na VTEX

Requirements

Responsibilities

• Own outbound prospecting efforts across target accounts, segments, ICPs, and verticals to generate qualified sales opportunities.
• Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts.
• Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations.
• Personalize messaging based on business context, market signals, vertical challenges, role-specific pain points, and account research.
• Build momentum within accounts through consistent follow-up, relationship development, and strategic persistence.
• Monitor market momentum across target accounts and engage at the right time with the right persona based on buying signals, business changes, account activity, and market movement.
• Establish early-stage relationships with the right personas within target accounts and develop trust through relevant, informed outreach.
• Support the development of a strong book of business by creating and nurturing connections across target accounts over time.
• Represent the company effectively as a first point of contact and create a strong impression with prospects across all touchpoints.
• Identify opportunities to expand engagement within accounts by building relationships across multiple stakeholders and functions.
• Qualify high-value inbound leads, campaign responses, and event-generated contacts with speed, judgment, and commercial focus.
• Prioritize follow-up based on fit, urgency, buying signals, and opportunity potential.
• Book discovery meetings for Account Executives and ensure a strong handoff with clear notes, business context, and recommended next steps.
• Distinguish between low-intent engagement and real pipeline opportunity, focusing effort where conversion potential is strongest.
• Support local and national event efforts through pre-event outreach, on-site prospect engagement, and post-event follow-up.
• Use events as a pipeline-generation opportunity to build relationships, uncover opportunities, and move prospects into active sales conversations.
• Travel as needed for trade shows, customer meetings, field events, and other business development initiatives (30-40% travel expected in this role, both local and national).
• Maintain strong CRM hygiene, including accurate activity tracking, lead and account updates, disposition notes, meeting outcomes, and account intelligence.
• Track performance against KPIs and contribute to a disciplined, measurable pipeline development process.
• Share market feedback, prospect insights, objections, and competitive intelligence to help strengthen messaging and targeting.
• Contribute to improving outreach strategies, talk tracks, sequencing, and account engagement best practices.

Technologies