Marketing Events Lead, Enterprise na Anthropic

Híbrido - San Francisco, CA; New York City, NY

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As the Enterprise Events Lead at Anthropic, you will own the development and execution of enterprise-focused events that accelerate pipeline, deepen customer relationships, and elevate Anthropic’s brand presence with key enterprise audiences. You will collaborate closely with Sales, Partnerships, Product Marketing, and Creative teams to reinforce Anthropic’s position as a leader in safe, frontier AI, translating complex enterprise goals into compelling in-person and hybrid experiences.

Salary

USD 320,000 - 400,000

Requirements

Skills

  • 18+ years of experience in enterprise event marketing, field marketing, or a related role, ideally at a high-growth B2B technology company
  • Proven track record of executing large-scale conferences, trade shows, and hosted executive events that drive measurable business outcomes
  • Highly organized with exceptional project management skills and the ability to manage multiple complex events simultaneously
  • Experience partnering with enterprise sales teams to align event programs with pipeline and revenue goals
  • Clear, effective communicator who can collaborate across functions
  • Strong budget management experience, including vendor negotiation and contract management
  • Comfortable with data and analytics, using event metrics to optimize programs and demonstrate ROI
  • Thrives in fast-paced, ambiguous environments and can adapt quickly when priorities shift
  • Willing and excited to travel regularly (approximately 40% of the time) for on-site event execution
  • Genuine interest in AI and a commitment to responsible AI development
  • Experience with event technology platforms (e.g., Splash, Cvent)
  • Experience building an enterprise events function or program from an early stage
  • Strong network of event industry contacts, including venues, production agencies, and AV partners
  • Experience with account-based marketing (ABM) strategies and how events fit within a broader demand generation ecosystem

Responsibilities

  • Lead the development and execution of enterprise events, aligning programs to pipeline generation, account engagement, and brand objectives
  • Manage a team of full-time and contracted employees
  • Conceptualize and produce hosted events such as executive roundtables, customer summits, and intimate dinners that support account-based marketing goals
  • Collaborate with Sales and Partnerships teams to optimize meeting programs, briefing schedules, and on-site engagement strategies at events
  • Partner with Creative Studio on experience design, ensuring Anthropic and Claude brands are represented consistently and compellingly
  • Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines
  • Develop pre-event and post-event communications, including "Know Before You Go" guides, staff and speaker training, and attendee follow-up plans
  • Establish and track event KPIs—lead generation, pipeline influence, meeting volume, attendee engagement—to measure ROI and inform future strategy
  • Build scalable event processes, playbooks, and documentation to support Anthropic's growing event portfolio
  • Manage relationships with external event agencies, vendors, and venue partners
  • Travel on-site to events to provide hands-on logistics management and ensure seamless execution
  • Drive continuous improvement through post-event analysis and stakeholder feedback

Technologies

SplashCvent

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