Marketing Lead

Remote - United States (Remote)

Apply

Results-oriented marketing professional with 10+ years of experience designing and executing strategic marketing initiatives for startups, Web3, and technology sectors. Proven ability to scale both B2B and B2C campaigns, driving growth through data-driven strategies and innovative content. Specialties include: strategic planning, inbound marketing, product and services marketing, growth marketing, social media management, marketing automation, content creation, analytics and optimization.

Requirements

Education

  • Advanced Entrepreneurship Program 2019 – New York University (NYU)
  • MBA, Digital Marketing & Social Media 2015-2016 – Centro Universitário Belo Horizonte
  • Bachelor’s Degree, Advertising and Communication 2010-2013 – Centro Universitário Belo Horizonte

Experience

  • Lead marketing department and oversee campaigns from inception to execution.
  • Developed community-led growth strategy increasing lead generation to 50 per month.
  • Rebranded and repositioned company within software development industry.
  • Increased social media presence by 200%.
  • Managed content team of 15 across economic development initiatives.

Skills

  • Marketing Strategy: Digital Marketing, Growth Marketing, Inbound Marketing, Analytics and Optimization
  • Content Creation: Copywriting, Graphic Design, Video Editing
  • Paid Media: Google Ads, LinkedIn Ads, Meta Ads

Languages

  • Portuguese (Native)
  • English (Fluent)
  • Spanish (Conversational)

Responsibilities

  • Lead the marketing department and oversee marketing campaigns from inception to execution.
  • Responsible for strategic marketing planning, social media, content production, and project management.
  • Developed a repeatable strategy through community-led growth that increased the company's lead generation from 3-4 per quarter to 50 per month.
  • Led the initiative to rebrand and reposition the company within the software development industry as loyalty experts by narrowing down the new ICP through comprehensive market research.
  • Increased social media presence by 200% by creating engaging content and fostering internal team collaboration.

Technologies

Adobe Suite (Photoshop, Illustrator)Marketing AutomationGoogle AnalyticsMailchimpApolloMailerLiteHubSpotClickUpJiraZoomInfoMiroNotionFigmaFigJam

Share job

See if your resume is ready for this job

See how our AI can optimize your resume and improve your chances for this role.