Marketing Manager, LATAM at Roblox

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Roblox is seeking a versatile marketing leader to manage marketing engagement across Latin America. The role involves designing and executing a comprehensive GTM strategy, overseeing content transcreation, leading product launches, growing community and influencer relationships, and collaborating with legal teams. Based in São Paulo, SP, the position is full-time and onsite with occasional travel to HQ.

Requisitos

Experiência

  • 8+ years of marketing experience with a deep, pan-regional focus across Latin America
  • 5+ years in Consumer Tech

Habilidades

  • Marketing strategy
  • Content transcreation
  • Influencer partnerships
  • Event strategy
  • Policy & compliance
  • Data-driven decision making
  • Strategic influence
  • Independent drive
  • Scrappiness

Idiomas

  • Spanish
  • Portuguese
  • English

Responsabilidades

  • Design a scalable marketing framework adaptable for Tier 1 and Tier 2/3 markets
  • Oversee transcreation of marketing assets to Spanish and Brazilian Portuguese
  • Lead product launches across the region
  • Build community through influencer partnerships and localized social channels
  • Collaborate with legal and policy teams for regulatory compliance
  • Identify and secure presence at regional conferences and trade shows

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