Ops Analytics Manager (Campaigns and Comms) at 99Food in São Paulo, Brazil. The role is part of Regional Operations, driving city growth and marketplace performance through analytics, experimentation, and data‑driven insights across cross‑functional teams.
Ops Analytics Manager (Campaigns and Comms) at 99Food
Hybrid - Sao Paulo - Brazil
More jobs at 99FoodRequirements
Experience
- 5+ years in Analytics, Data Science, Marketing Science, or Marketplace Performance roles at high‑growth, data‑driven companies
- Experience analyzing campaign and marketplace performance, including promo elasticity, efficiency, category dynamics, and user behavioral shifts
Skills
- Advanced SQL proficiency
- Hands‑on experience with Python or R for statistical modeling, experimentation, and causal inference
- Familiarity with data visualization platforms such as Sigma, Looker, and Tableau
- Strong dashboarding and data engineering literacy for marketing data architectures, tracking events, and integration pipelines
- Highly analytical and hypothesis‑driven mindset
- Experience with cohort analysis, funnel analytics, and retention forecasting
- Exceptional storytelling and communication skills
- Autonomous and proactive decision‑making
- Business‑oriented mindset focused on impact, efficiency, and ROI
- Strategic thinker with bias toward action, experimentation, continuous learning, and iteration
- Familiarity with promotional architectures such as coupon frameworks, thresholds, category/brand day logic, and demand shaping strategies
- Experience in marketplace optimization including supply‑demand balance, delivery logistics, pricing, and recommendation systems
- Understanding of mobile performance marketing, CRM ecosystems, and growth loops
Languages
- Portuguese
Responsibilities
- Analytical backbone of 99Food’s promotional engine, leading end‑to‑end measurement ecosystem—data ingestion, modeling, experimentation, causal inference
- Diagnose performance using marketplace signals such as elasticity, supply depth, pricing, distance, CTR/CR trends, user segmentation, and logistics constraints
- Build scalable dashboards, monitoring systems, and alerting tools that increase visibility on campaign effectiveness and marketplace health
- Translate business questions into analytical hypotheses, prioritize experiments, and validate decisions with robust statistical evidence
- Simplify complex data into actionable strategies that accelerate 99Food’s performance across all cities
- Unlock growth across acquisition, activation, retention, and reactivation funnels through rigorous testing (A/B, geo‑experiments, incrementality), predictive modeling, and performance deep dives
- Partner cross‑functionally with Product, CRM, Marketing, BD, Finance, Ops, and Engineering to translate business questions into analytical hypotheses and prioritize experimentation roadmaps
- Serve as the analytical authority for promotions, advising on coupon strategy, thresholds, category days, brand days, and marketplace levers through data‑driven frameworks
- Champion measurement best practices and ensure high data quality across campaign pipelines, tracking systems, and experimentation infrastructure
Technologies
SQLPythonRSigmaLookerTableauA/B testingGeo‑experimentsIncrementalityPredictive modelingStatistical modelingDashboardingData engineeringData ingestionModelingExperimentation designCausal inference
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