Partner Marketing Manger, GSI & SI na Anthropic

Remoto - San Francisco, CA | New York City, NY

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Partner Marketing Manager for Global and Regional System Integrators at Anthropic responsible for owning marketing for high-performing services partners, building joint marketing plans, executing campaigns and events, and driving partner relationship success across enterprise customers in a remote‑friendly environment.

Requirements

Skills

  • Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators
  • Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
  • Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
  • Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
  • Can own a partner portfolio end to end within a team strategy, and know when to elevate
  • Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
  • Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
  • Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
  • Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
  • Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
  • Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
  • Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
  • Experience in the AI/ML industry or working with AI-powered products
  • Established relationships within the GSI, consulting or regional SI ecosystem
  • Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
  • Experience with tiered partner programs, including benefits and promotion reviews
  • Experience producing partner-led customer stories with enterprise customers
  • Understanding of enterprise AI use cases across different industries and functions
  • Experience with CRM systems (such as Salesforce) and partner relationship management tools
  • Used Claude or other AI tools to scale their own marketing work

Responsibilities

  • Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
  • Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
  • Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
  • Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
  • Spot RSIs gaining traction and help them grow into higher tiers
  • Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
  • Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
  • Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team
  • Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners
  • Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
  • Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
  • Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
  • Represent Anthropic at partner events, executive briefings, and industry conferences as needed
  • Feed what works back into playbooks the scaled programs team can run across the wider partner network

Technologies

SalesforceCRM systemspartner relationship management toolsClaude

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