The Senior Media Manager at Anthropic will lead all paid media for the enterprise business, developing end‑to‑end media strategies across paid social, programmatic, video, broadcast, audio, out‑of‑home, and trade and industry channels. The role includes budgeting, vendor and agency management, measurement, and cross‑functional collaboration to support the Brand & Integrated Marketing team. The position is based in San Francisco and is onsite.
Senior Media Manager na Anthropic
Presencial - San Francisco, CA
Ver mais vagas na AnthropicSalary
USD 255,000 - 320,000
Requirements
Skills
- Extensive experience in paid media planning and strategy, including owning channel mix, budget allocation, and audience strategy for campaigns at meaningful scale on both B2B and B2C brands
- Experience planning and buying across both upper‑funnel and lower‑funnel paid channels, understanding how each behaves differently
- Independent point of view on media investment, defensible with evidence
- Highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate return on investment
- Managed media budgets and made real trade‑offs between competing priorities
- Skilled at briefing agencies and holding partners accountable for both strategy and execution
- Able to translate business objectives into actionable media plans and communicate strategy clearly to technical and non‑technical audiences
- Works effectively in fast‑moving, ambiguous environments and balances longer‑term planning with rapid iteration
- Collaborates across marketing, product, and communications teams
- Excited about Anthropic’s mission to develop AI that is safe and beneficial
Responsibilities
- Own Anthropic’s paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement
- Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out‑of‑home, print, and trade and industry media) reaching executives and functional leaders who shape how organizations adopt AI
- Partner with brand marketing stakeholders to ensure media learnings drive better decisions across every initiative
- Serve as the media point of contact for the enterprise business, partnering with Product Marketing, Growth, and Sales to translate commercial objectives into media strategy
- Allocate and optimize the enterprise media budget across channels based on performance data, market dynamics, and strategic priorities
- Develop an independent point of view on channel mix and audience strategy, and advocate for it with evidence rather than deferring to agency recommendations
- Build a durable understanding of how business decision‑makers consume media, and use it to challenge assumptions carried over from consumer planning
- Manage agency, vendor, and platform partner relationships day to day, holding partners accountable for strategic alignment and execution quality
- Work with Marketing Data Science to build the measurement frameworks that show whether our paid media worked: brand lift, reach and frequency modeling, attribution, and pipeline impact
- Present media strategy, performance insights, and recommendations to marketing leadership and cross‑functional stakeholders
- Track the media landscape, emerging platforms, and competitive activity across the AI industry to identify opportunities before they are obvious
- Build and refine planning, execution, and reporting processes that scale as the organization grows
Technologies
Paid social advertisingProgrammatic advertisingVideo advertisingBroadcast advertisingAudio advertisingOut‑of‑home advertisingPrint advertisingTrade and industry mediaBrand lift studiesReach and frequency modelingMulti‑touch attributionMarketing data science tools
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