Senior Product Manager - Website and Acquisition at Pleo

Senior Product Manager – Website and Acquisition. Lead the website strategy and roadmap to serve PLG and Sales-Led motions, optimising the funnel from first visit to signup. Define strategy and own execution of product as an acquisition channel, leveraging product experiences to generate high-quality leads. Analyse user behaviour using data from analytics platforms and qualitative research to identify friction points and opportunities. Design and execute experiments to optimise conversion rates and lead qualification across the website and acquisition funnel. Collaborate cross-functionally with Marketing, Sales, and other product teams to ensure a seamless user experience and effective lead handover. Develop strategies to increase lead education on the website. Optimise for SEO and technical health, working closely with engineering and marketing. Manage complex stakeholder relationships balancing requests to deliver a cohesive and high-performing website experience. Requires exceptional stakeholder management skills, experience with A/B testing and data-driven mindset, proficiency in Google Analytics, Amplitude and SQL, proven product management in a Website team serving PLG and Sales-Led motions, deep customer empathy, strong business acumen, and a passion for solving problems creatively. Reporting to PLG Director. Benefits include Pleo card, lunch on us, comprehensive private healthcare, 25 days holiday plus public holidays, hybrid/remote work options, salary sacrifice for extra holidays, MyndUp mental health support, LinkedIn Learning, paid parental leave. Pleo is a FinTech company headquartered in Copenhagen with a global team of over 850 employees.