Art Director, Claude at Anthropic

Hybrid - San Francisco, CA

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Anthropic is seeking an Art Director for Claude brand campaigns. The role involves concepting, art directing integrated campaigns, directing photo and video shoots, collaborating with agencies and internal teams, and shaping Claude’s brand storytelling across digital, video, and print media.

Salary

USD 305,000 - 385,000

Requirements

Skills

  • 12+ years of experience with a portfolio rooted in campaign work, showing concept development, art direction, and execution across multiple channels and formats.
  • Have worked both sides of the agency relationship.
  • Have directed shoots and worked closely with photographers, illustrators, or production teams.
  • Can move between strategic thinking and hands-on execution without losing momentum.
  • Have experience building consumer-facing or product brand campaigns and understand how to make that work feel distinctive and human.
  • Are drawn to brand-building work—shaping perception, building affinity, and raising the bar for how a company shows up in the market.
  • Thrive in a fast-paced, collaborative environment and can manage multiple campaigns and workstreams without sacrificing quality.

Responsibilities

  • Concept and art direct integrated campaigns for Claude from initial brief through final production across digital, video, and print.
  • Direct photo and video shoots, working with directors, photographers, illustrators, animators, and production partners to bring campaigns to life.
  • Flex between executing work in-house and directing it through agency partners.
  • Develop campaign visual systems with repeatable creative frameworks that give a campaign range while keeping it recognizably ours.
  • Shape Claude’s brand storytelling, finding compelling ways to turn product capabilities and user experiences into narratives people actually want to engage with.
  • Serve as a creative partner to the brand and product marketing teams, bringing audience insight and brand strategy to life through bold creative concepts and sharp visual direction.
  • Ensure brand consistency and raise the bar for quality across all Claude touchpoints.

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