Product Marketing Manager at VTEX

Remote - São Paulo, Brazil

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Product Marketing Manager responsible for owning the go‑to‑market strategy for VTEX CX Platform. The role is hands‑on and strategic, focusing on positioning, messaging, product launches, market intelligence, adoption and acquisition, and sales enablement. It requires cross‑functional collaboration with product, sales, and growth teams, and the ability to influence without authority.

Requirements

Skills

  • 3+ years of experience in product marketing
  • Experience in mid to enterprise-level B2B SaaS
  • Proven track record leading and coordinating initiatives across product and sales & marketing organizations
  • Demonstrated ability to develop product positioning and messaging from scratch
  • Strong structured thinking, able to take ambiguous problems and deliver without constant direction
  • Excellent written communication in English and Portuguese
  • Ability to simplify complex ideas into compelling narratives
  • Comfortable with data, able to interpret metrics, draw conclusions, and use evidence to support positioning decisions
  • Digital commerce experience preferred, familiarity with conversational commerce or customer engagement platforms

Responsibilities

  • Own positioning and messaging, build and maintain positioning source of truth, develop differentiated messaging
  • Lead go-to-market strategy and product launches, own end-to-end GTM planning, align phased roadmaps, execute launches, enable regional marketing, sales, and growth teams globally
  • Define Ideal Customer Profile and drive market intelligence, conduct competitive and market analysis to inform strategic decisions
  • Drive adoption and acquisition, develop programs to move prospects through funnel, accelerate adoption among existing VTEX merchants, manage key stakeholders
  • Create sales collateral and enablement materials, produce playbooks, pitch decks, one-pagers, battle cards, product videos, and website copy

Technologies

VTEX CX PlatformAIConversational commerce

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